Masterclass: Maximising your Website's Potential

March 9, 2023
Business Growth


In this digital 30-minute masterclass, fellow Helm member Jaye Cowle and CEO of Launch, a multi-award-winning media agency, along with Joe Johnston, Conversion Director at Launch will help you discover the fundamentals of website optimisation and how to make your online presence perform in 2023. They will give actionable advice on how make your website work harder and turn more visitors into customers.

This session will cover:

  • Common user experience catastrophes and how to avoid them
  • Persuasion techniques that will deliver more conversions
  • A framework to evaluate and enhance your website
  • Examples of best-in-class websites

Meet the speakers:

Joe has been making recommendations on website performance for over 10 years. He’s consulted with a mixture of B2B and B2C brands such as LUSH, NatWest, HERE Technologies, and Spotify. At Launch he helps businesses of all kinds realise their website’s potential through a mixture of UX research and experimentation. Joe is also an Associate Lecturer for UWE and teaches 'Digital Marketing Communications' for the Bristol Business School.

Jaye Cowle is the founder of Launch, named in the top 10 paid media agencies by industry publication The Drum. Their 25 strong team work across the South West with offices in Exeter and Bristol, specialising in paid media, conversion optimisation and data analytics for clients looking to increase their sales in a competitive market. Launch has won over 12 awards in the last year including PPC Agency of the Year and European Agency of the Year as well as being the only SW agency in the Google Exec Circle which includes the top 30 agencies in the UK.

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