Summary:
LinkedIn is undeniably the corporate social network, and mastering it can be a game-changer for your professional presence. Alastair Banks, a seasoned Helm member, has spent over a decade helping leaders worldwide enhance their LinkedIn profiles and strategies. In this exclusive masterclass, Alastair will guide you from the fundamentals (some of which may surprise you) to advanced strategy execution.
He’ll address key questions like, "What’s the ideal balance between personal and business posts?" and "When is the best time to post?" You’ll also gain valuable tips on growing your network effectively, along with some hidden features you probably didn't know about.
This one-hour session promises to be both insightful and actionable, equipping you with the tools to elevate your LinkedIn game. Don’t miss this opportunity to learn from an expert and take your LinkedIn presence to the next level.
Meet the Expert:
Alastair co-founded Optix Solutions, a leading digital marketing agency, at just 19 while attending Exeter University. Over the past 25 years, Optix has grown into one of the country's top agencies, working with clients like the Met Office, Exeter University, NHS, and London Business School. In 2023, the agency was recognized as Campaign’s best boutique agency to work for, highlighting their strong business culture.
A sought-after keynote speaker at digital and marketing conferences across Europe, Alastair covers topics ranging from digital trends to generative AI in marketing. He also runs a consultancy with his wife, Lizz, focusing on personal branding for global organizations. Their work includes creating the Met Office’s Ambassador Program and leading a LinkedIn Masterclass for HSBC.
Additionally, Alastair lectures at London Business School’s Entrepreneurship Summer School and collaborates with Jeff Skinner on the IMPACT methodology, delivered at universities across Europe, including Cambridge. He also leads a membership community for marketing leaders, keeping them abreast of the latest digital trends and tools.
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