Scaling Up: How to Grow Predictable Revenue with a Smart, Data-Driven Content Strategy

Event
Online
June 25, 2024
Business Growth

Summary:

A powerful content strategy is like piecing together an intricate jigsaw. But one that is powered by insights, a proper understanding of the customer journey, and which actually gets you ROI.


During an interactive digital session Konrad will cover:

  • Why marketing is all about 'selling the next step'
  • The 5 stages of awareness, and how to target each effectively
  • ToFu, MoFu, BoFu & (the often overlooked) AfFu
  • The accumulative power of full-funnel word optimization
  • Creating killer content based on buyer insights and voice-of-customer data

Meet the Expert:


Konrad Sanders
, Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more. His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.

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