Test Hall of Fame Event 2
Join us for an evening of illuminating discussions and expert insights as we delve into the complexities and opportunities of the marketing landscape. Over an intimate dinner, you will get to hear from Grant Leboff, a true marketing and sales veteran!
Grant is widely recognized as one of the foremost Sales and Marketing experts in the UK. In addition to his accolades as a highly acclaimed business book author, he also successfully established and sold a business, where he now serves as a Non-Executive Director (NED).
During dinner you'll hear from Grant on:
- Demystifying Marketing: Is it Truly a Black Hole?
- Unmasking Sales vs. Marketing: Discover the Crucial Distinction and Its Relevance
- AI Unleashed: The Game-Changer in Marketing
- Measuring Marketing Success: Is Your Strategy Working, and How do I know if it is
- Quantifying Your Efforts: Exploring Effective Metrics for Measuring ROI
- The Delicate Balance: Navigating the Branding vs. Lead Generation Conundrum
As always, there will be plenty of opportunities to ask any questions during the dinner.
Meet our Special Guest:
Grant Leboff, a prominent figure in sales and marketing, is renowned for his bestselling publications and long career as a founder and a NED. His fourth book, 'Digital Selling,' topped Amazon's charts before its September 2016 release, building on the success of his previous works. In 2014, 'Stickier Marketing' secured the #1 position in Amazon's Sales & Marketing Chart and reached the top 10 on the overall Business Chart upon its launch. His earlier books, 'Sales Therapy' (2007) and 'Sticky Marketing' (2011), were also Amazon bestsellers. Grant Leboff's fifth book, 'The Myths of Marketing,' published in 2020, further solidified his reputation as a prolific author in the field.
Apart from his literary achievements, he founded a direct marketing company in 2002 and successfully sold it, currently serving as a Non-Executive Director with a diverse business portfolio. Leboff's venture, Sticky Marketing Club® Ltd., is a prominent sales and marketing consultancy, empowering companies with strategies to excel in an increasingly competitive business environment.
Through his Sales and Marketing portal, stickymarketing.com, he offers a wealth of insights and information on effective sales and marketing strategies in an ever-evolving business landscape.
Highly sought after as a consultant, mentor, and speaker, Grant Leboff shares his expertise at conferences worldwide. He is a prolific contributor to esteemed business publications and has been featured in prominent media outlets such as the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror, The Sun, and has made appearances on BBC Radio and various US radio networks.