The price is right: master your pricing to drive growth

July 12, 2022
Business Growth


In this digital session, pricing strategist Jenny Millar will talk through how you can price with greater confidence by removing the guesswork. Jenny will share practical pricing techniques to help drive growth in your business.

In this session, we’ll explore:

  • How to understand value and pricing accordingly
  • 3 pricing hacks to unlock growth
  • Pricing psychology tricks


Jenny Millar demystifies pricing strategy, giving business owners the clarity and confidence to price their services more effectively. She founded Untapped Pricing to shine a light on the untapped potential of pricing to boost profitability, drive engagement with customers and unlock growth bottlenecks.

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