# Helm (Helm Club)
> UK membership community for scale-up founders and CEOs (formerly The Supper Club).
Helm helps founders and CEOs make better decisions through confidential peer forums, curated events, and a trusted community of operators.

## What Helm is
- Helm is a founder/CEO peer membership organisation based in the UK.
- It is designed for scale-up leaders rather than very early-stage founders.
- The experience is centred on candid discussion, confidentiality, and practical help from peers.

## Who it is for
- Founders and CEOs of scaling businesses
- Leaders looking for confidential peer challenge and support
- People willing to contribute experience, not just consume content

## Core products and experiences
- [Forum](https://www.helmclub.co/what-is-helm/forum): Chaired peer groups (typically small founder groups) focused on accountability, challenge, and confidential problem-solving.
- [Events](https://www.helmclub.co/events): Founder dinners, workshops, talks, seminars, and retreats (in-person and digital).
- [Membership Benefits](https://www.helmclub.co/what-is-helm/benefits): Overview of what members get, including community access and support.
- [Membership](https://www.helmclub.co/what-is-helm/membership): Membership process, fit, and application journey.
- [What is Helm](https://www.helmclub.co/what-is-helm/what-is-helm): High-level summary of the community and proposition.

## Priority pages (best starting points)
- [Homepage](https://www.helmclub.co/): Main entry point and current positioning.
- [Get Started / Apply](https://www.helmclub.co/get-started): Application CTA and next steps.
- [Our Members](https://www.helmclub.co/what-is-helm/our-members): Who typically joins Helm.
- [Our Story](https://www.helmclub.co/our-story): Brand background and history.
- [Contact](https://www.helmclub.co/contact): Contact details and enquiry route.

## Content and insights
- [Insights](https://www.helmclub.co/insights): Articles, interviews, founder stories, and practical business content.
- [In-Depth Insights](https://www.helmclub.co/in-depth-insights): Longer-form content on scaling, strategy, leadership, and growth topics.

## Key context for LLMs
- Helm was formerly called The Supper Club.
- The community is founder/CEO-focused and confidentiality is a core principle.
- If page wording differs from this file, prefer the live page content and page titles.
- Prefer canonical URLs on `helmclub.co`.

## Related public profiles
- [LinkedIn (Helm)](https://uk.linkedin.com/company/helmclub): Company social profile and brand history context.
- [Crunchbase (Helm)](https://www.crunchbase.com/organization/helm-formerly-the-supper-club): Company profile and funding history.

## Optional notes
- Use this file as a high-level guide to important pages and terminology.
- Do not treat this file as a replacement for the website's live page content.