For Helm members and/or members of your senior teamSummary:The landscape of sales & marketing has changed. Digital advancements have disrupted the buying cycle and most businesses are ill equipped to understand or manage a buyer’s needs as they engage with your Sales Engine.In this in-person workshop, Nicola Cook, best-selling author and CEO of Company Shortcuts will share the changes in buying behaviour against the four main types of buyers, before outlining how to structure, recruit and build a sales team fit for ‘The Age of the Customer’.Nicola will outline the four key principles of S.A.M© (The Sales Acceleration Model), the sales growth methodology that has added an average of +140% to the Net Profit of Company Shortcuts’ clients.By following her guiding principles, a business that is struggling to build scale in their sales operation, or a business who is experiencing organic fast revenue growth but at the expense of margin protection and consistent customer experience, or one who is frustrated with flat sales growth and profit results; can and will achieve accelerated growth.Outline:Understand how the sales landscape has changed and why most old-style sales models no longer work – AND what to do about itHow to refine and then embed your vision, visually and linguistically so everyone takes ownership for the business journey aheadTruly understand your Target Client Avatar and how to communicate it effectively to your team, so they prioritise profitablyBuild an effective and profitable sales team by outlining the Role Defining Competencies you’ll need in your sales & marketing effort to deliver on your strategyAvoid any future ‘bad sales hires’. Ever hired and fired sales people who promise the earth, then under deliver?Workshop Outcomes:Leave with a clearly defined road map for the next stage of your sales accelerationUnderstand how to remove heroic sales leaders and instead build team capabilityRefine your value, galvanise your team, understand the gaps and actions needed to build a scalable, multi-channel, multi-territory Sales EngineMeet the speaker:Nicola Cook is the owner of Company Shortcuts, a sales acceleration agency that specialises in helping scale-up business leaders, and their teams, create accelerated growth and scalability in their Sales Engine. She has also published two business bestsellers, that have been translated into 11 languages and in her spare time Nicola writes women’s fiction under the pseudonym Isabella Wiles.Ticket cost: FREE for all event-inclusive membership types. If you’re unsure about your membership type please contact membership@helmclub.coCancellations: We kindly ask that members only sign up for events that they are certain they can attend. If you’re unable to attend an event, please contact the Events Team at least 72 hours in advance, or as soon as possible in case of an emergency. If an emergency does happen, please reach out to your contacts in the Helm network and offer your place to them.Remember, cancelling an event or not showing up means that another member may miss out on a unique opportunity, as well as there being a financial cost to Helm for the venue hire and staff time.Any questions please contact eventmanager@helmclub.co