For Helm members (founders) only

We are hosting an intimate, high-level dinner workshop for founders who are considering an exit within the next 36 months.

If your company is generating £10m+ in annual revenue, and you’re thinking seriously about maximising enterprise value, this session is designed for you.

Led by Ted Schlueter — author of Branding for Buyout — alongside Simon Leadbetter, this interactive evening explores how branding, positioning and narrative directly impact exit outcomes.

This is not a branding seminar.
It’s a strategic session focused on value creation.

What We’ll Explore

Positioning as a Value Multiplier
Why positioning is often the single biggest lever in enhancing enterprise value — and how buyers interpret strategic clarity.

Differentiation in a Crowded Market
How to articulate a story that stands apart in today’s B2B and B2C landscapes.

The New Way to Market Your Business to a Buyer
How sophisticated buyers assess brand strength, growth narrative, and long-term defensibility.

Key Takeaway

By the end of the evening, you will understand how to drive extraordinary value beyond EBITDA — and how to shape your story long before entering a process.

Each attendee will receive a complimentary UK edition of Branding for Buyout (published February 15, 2026), featuring a new foreword by Simon Leadbetter.

If you’re building toward an exit, this is a session to prioritise!

Ticket cost:

FREE for all event-inclusive membership types. If you’re unsure about your membership type please contact membership@helmclub.co

Cancellations: We kindly ask that members only sign up for events that they are certain they can attend. If you’re unable to attend an event, please contact the Events Team at least 7 days in advance, or as soon as possible in case of an emergency. If an emergency does happen, please reach out to your contacts in the Helm network and offer your place to them.

Remember, cancelling an event or not showing up means that another member may miss out on a unique opportunity, as well as there being a financial cost to Helm for the venue hire and staff time.

Any questions please contact eventmanager@helmclub.co