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Helm Club Ethos

By joining Helm, you commit to upholding the shared values that make our community exceptional. Helm thrives when every member contributes openly, respects confidentiality, and helps maintain a trusted, high-calibre environment.

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Give & Get
Helm works best when we share openly. Members share their experiences and learnings so others can grow faster and avoid costly mistakes. You’re encouraged to ask for help, offer insights, and pay it forward; what you give always comes back. And, our door is always open.
What "give back" actually looks like
Sharing a hard-won insight during an event that you wish you’d known two years earlier.
Making a warm introduction for another founder because you believe it will help them.
Bringing in a Special Guest or suggesting a masterclass topic that others will benefit from.
When you do land meaningful business through the Club (which does happen), choosing to “close the loop” by sponsoring a quarterly social or supporting an event. Helm will publicly thank you, a recognition for contributing to the community.

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Confidentiality
Remember, the Chatham House Rule always applies at our events and in conversations. Forum operates under strict confidentiality; to share something discussed in Forum, seek permission from relevant members.

This is where the club can be so powerful. You can guarantee what you share is in a safe space, giving you the breathing room to share honestly and openly.
Safe Space Guarantee
This is where the club can be so powerful. You can guarantee what you share is in a safe space, giving you the breathing room to share honestly and openly.

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No-Sales Ethos
Helm is a space for real connection, not pitching. Members agree not to promote their business, product, or cause directly. We love to see organic business relationships formed, but only when it grows naturally from trust, shared goals, and genuineness.
What's Not Acceptable
Pitching your product or services during events.
Following up post-event to request coffee meetings with multiple members to “explore synergies.”
Broadcasting your services in WhatsApp groups after being introduced.
Sending unsolicited DMs saying “I’ll message you privately” to discuss your offering.
Using introductions as a back door to sell or market yourself.
What is Acceptable
If a member explicitly asks for help (e.g., in "Member Needs"):
You may respond if you can genuinely help and if other members can vouch for you based on real experience.
"Refer because you used them," not simply because they're in your Forum.
If you feel that a member has been promoting their services to you unsolicited, please feel comfortable to contact the Helm Team. This is an incredibly valuable aspect of the Club that we wish to keep safe.

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Support & Conduct
Helm is a safe and inclusive space for open discussion and sharing. Members support each other and ensure everyone is welcome and included. It’s fine to challenge other members in their interests from a place of kindness, but dogmatic and bullying behaviour is not tolerated. Spotting someone standing alone at an event and bringing them into the conversation is a brilliant way to maintain inclusiveness.
When at Events or in Forum
Please remember your experience and insights can be truly valuable to other members. Share these experiences, and let the member act as they wish. Try not to ‘tell’ other members what to do about their business.

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Cancellation Etiquette
When you commit to an event, please attend. Your presence matters. If an emergency prevents you from joining, let the Events Team know as early as possible. Repeated cancellations or no-shows only reduces the value for fellow members and other might miss out.
Guidelines
Cancellations must be made in writing at least 7 days in advance, please do not simply cancel your calendar hold.
Client meetings aren’t considered emergencies, they can usually be managed or delegated.
We understand many members are family founders, please do your best to organise childcare in advance.
Please do not use illness as an excuse for not turning up, we need to trust members’ commitment.

Fair Usage
We want everyone to get the most out of Helm. Please book only the events most relevant to you and your business. Please be mindful of what your biggest needs are. This helps ensure fairness, access, and rich discussion for all members.

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Membership Commitment
Helm membership operates on trust and accountability. A full calendar month’s notice is required if you wish to leave the Club. Membership fees, photos, and participation guidelines are outlined in your Membership Agreement on the portal.

Thank You for Being Part of Helm

Your energy, honesty, and curiosity make this community what it is — a trusted circle where founders grow together, personally and professionally.
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