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Helm Club Ethos

By joining Helm, you commit to upholding the shared values that make our community exceptional. Helm thrives when every member contributes openly, challenges compassionately and respects confidentiality.

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Give & Get
At the heart of what we do is our principle of Give & Get. Helm works best when we share openly: both our challenges and opportunities, as well as our experiences and learnings. This way we all grow faster and avoid costly mistakes. You’re encouraged to ask for help, offer insights, and pay it forward; what you give always comes back.
What "give back" actually looks like
Sharing a hard-won insight during an event that you wish you’d known two years earlier.
Contributing to the WhatsApp conversations.
Making a warm introduction for another founder because you believe it will help them.
Introducing potential new members.
Bringing in a Special Guest or suggesting a masterclass topic that others will benefit from.
When you do land meaningful business through the Club (which does happen), choosing to “close the loop” by sponsoring a quarterly social or supporting an event. Helm will publicly thank you, a recognition for contributing to the community.

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Confidentiality
Remember, the Chatham House Rule always applies at all events and in all conversations (other than Forum). Forum operates under strict confidentiality; to share something discussed in Forum, seek permission from the relevant member first.

The Club is a safe space, giving you the breathing room to share honestly and openly without fear of judgement or breach of trust.

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No-Sales Ethos
Helm is a space for real connection, not pitching. Members agree not to promote their business, product, or cause directly. We love to see organic business relationships formed, but only when it grows naturally from trust, shared goals, and genuineness.
What's Not Acceptable
Pitching your product or services during events.
Following up post-event to request coffee meetings with multiple members to “explore synergies”.
Broadcasting your services in WhatsApp groups after being introduced.
Sending unsolicited DMs saying “I’ll message you privately” to discuss your offering.
Using introductions as a back door to sell or market yourself.
Promoting causes (whether purely charitable or not – most members have worthy causes they’d like to promote!)
What is Acceptable
If a member explicitly asks for help (e.g., in "Member Needs"):
You may respond if you can genuinely help and if other members can vouch for you based on real experience.
"Refer because you used them and can vouch for them from personal experience OR because someone you trust really rates them," not simply because they're in your Forum
If you feel that a member has been promoting their services to you unsolicited, please feel comfortable to contact the Helm Team. This is an incredibly valuable aspect of the Club that we wish to keep safe.

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Support & Conduct
Helm is a safe and inclusive space for open discussion and sharing. It’s fine to challenge other members in a constructive and kind way. Dogma and bullying are not tolerated. Please remember your experience and insights can be truly valuable to other members. Share these experiences with the relevant context and let other members take what they find useful from that. Try not to ‘tell’ other members what to do about their business. Advice should be given carefully. What was right for you might not be right for another.

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Cancellation Etiquette
When you commit to an event, please attend. Your presence matters, you diminish the value to others and prevent someone else attending by not coming. If illness or a genuine emergency prevents you from joining, let the Events Team know as early as possible. Repeated cancellations or no-shows will not be tolerated.
Guidelines
Client meetings aren’t considered emergencies, we are all at a stage where we can manage our diaries or we shouldn’t be in the Club: meeting fellow members should be a commitment on a par with any other important meeting.
We understand many members are family founders, please do your best to organise childcare in advance.
If you really are ill or have a genuine emergency call and write to the team asap. Being a ‘no show’ (with no notice) is not okay

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Fair Usage
We want everyone to get the most out of Helm. Please book only the events most relevant to you and your business. Please be mindful of what your biggest needs are. This helps ensure fairness, access, and rich discussion for all members.

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Membership Commitment
Helm membership operates on trust and accountability. A full calendar month’s notice is required if you wish to leave the Club. Membership fees, photos, and participation guidelines are outlined in your Membership Agreement on the portal.

Thank You for Being Part of Helm

Your energy, honesty, and curiosity make this community what it is — a trusted circle where founders grow together, personally and professionally.
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