For Helm Members and the most relevant members of your SLT

Summary:

In Part 1 (2nd of December) Joe from Optix revealed how AI is reshaping organic search and why customers are now getting answers directly from ChatGPT and Google’s AI Overviews instead of clicking through to websites.

Now it’s time for the next big question:

Where do your paid ads show up in the new AI-driven search world — and how will this change your ability to acquire customers?

AI is rapidly transforming how people discover brands, and the way businesses grow is shifting with it. In this high-impact session, Jaye Cowle (Founder & CEO of Launch) and Danny Ireland (Head of Paid Search and former Googler) will break down what’s changing, what’s at risk, and what to do next.

What You’ll Learn

• Where Paid Ads Actually Appear in AI Search
What happens to visibility when AI answers the question before users scroll?

• AI Search Platforms Are Becoming Ad Channels
The search landscape is fragmenting — here’s what that means for your budget.

• How AI Is Changing Campaign Mechanics
The PMax trap, automation blind spots, and how to stay in control.

• What AI Means for Growth Strategy
Why full-funnel thinking becomes non-negotiable.

• Marketing Effectiveness in an AI Era
Attribution nightmares, disappearing data, and what still works.

• What to Do Now
Practical steps you can implement immediately.

Why Hear It From Launch?

Launch manages £30m+ in annual ad spend for growth-focused brands including Weird Fish Clothing, Crocus, Piglet in Bed, and Icelandair. As a Google Exec Circle Member and Google International Growth Partner, they operate at the front edge of the rapidly changing performance marketing landscape.

If your growth relies on digital acquisition — this is a session you cannot afford to miss.

Join on Zoom