This video provides a comprehensive guide to initiating and advancing your ESG (Environmental, Social, and Governance) strategy with actionable insights. It covers how to use the B Impact Assessment as a management tool for continuous improvement, the importance of stakeholder engagement, setting ambition levels, and practical steps toward net zero carbon targets. The discussion also highlights the business advantages of ESG integration, such as driving growth, attracting talent, and appealing to investors. The session offers real-world examples and emphasizes embedding sustainability into company culture and operations.