Summary:
Every interaction your audience has with your brand—no matter how small—is a chance to deepen connection, build trust, and leave a lasting impression.
In this digital session, Samuel Skinner, Creative Lead at Optix Solutions, will show how thoughtful design and storytelling can turn everyday touchpoints into powerful brand moments. From visual identity to messaging and user experience, Samuel will share how to create cohesive brand journeys that resonate deeply with your audience and drive real engagement.
With a background in branding, UX, and digital strategy, Samuel blends creativity with structure to help organisations express who they are with clarity and purpose. His approach bridges strategy and design, showing how aligned creative choices can shape perception and spark loyalty.
What you’ll learn:
- How to design a consistent and compelling brand experience
- Where most brands miss opportunities to connect
- How small creative choices can lead to big impact
- Practical ways to align your brand across visual, verbal, and digital touchpoints