How putting the planet first leads to increased profits

September 25, 2022
Better Growth

Helm member, Geoff Van Sonsbeeck, co-founder of sustainable fashion company House of Baukjen and a 2021 UN Climate Action Award winner, explains how
re-thinking his business model to radically reduce waste, allowed him to cut emissions by 50% while also boosting profits by five times.

Helm is a community for founders of high-growth businesses worth more than £1m. Club members rely on Helm for support and insight on business growth, personal growth and better growth. Geoff's story is a great example of how these issues can combine. By putting the planet first, Geoff managed to also growth profits.



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