
For Helm Members Only
A practical founder session on who to hire, when to hire them, and what needs to be in place for them to succeed.
Your first sales hire can accelerate growth or burn a year of time, cash and focus.
In this practical 1 hour session, Charles Talbot and Douglas Mancini will walk through what good looks like at different stages of growth, the hiring mistakes founders make most often, when to hire a first AE vs a player-coach vs a sales leader, and how to tell whether a candidate is genuinely right for your motion.
They’ll also cover the minimum system founders need in place - process, method, qualification, rhythm and forecast discipline - so a hire has a real chance of working.
Who it’s for
Founders moving from founder-led selling into their first 1–3 sales hires.
Founders will leave with: