Valuable contacts are already sitting in your inbox, calendar and CRM. The problem is that most founders are too busy to consistently follow up, nurture warm leads and keep opportunities moving.

This practical session with Amber Williamson, Founder of Digital Willow, will show you how to build your own AI lead nurturing agent, designed to capture, organise and follow up with the opportunities already inside your business.
This is not a theory session. It is a hands-on activation workshop.

You will learn how to create an AI agent that helps you:

• Identify warm leads from your inbox, calendar and conversations
• Keep contacts organised in a simple live system
• Reduce missed follow-ups and forgotten conversations
• Maintain momentum with prospects over longer sales cycles
• Increase conversion without adding headcount

Amber will share how Digital Willow built its own AI agents, including Leonard, its lead nurturer, which supports the team by keeping opportunities moving and ensuring valuable relationships do not go cold.

What you will leave with

• A working AI lead nurturing agent
• A live system for capturing and organising warm leads
• A clear definition of what a lead looks like in your business
• A simple two-week testing plan
• A follow-up optimisation session to improve your agent based on real results

No technical background is required. You will be guided step by step.
For founders who know there is untapped revenue in their network, this session will help turn that potential into a system.

Important note: As this is a practical build session, attendees will be asked to connect and share access to their inbox and calendar with the AI agent in order to create a working version. Please only attend if you are comfortable doing this.

Ticket Price: FREE for all event-inclusive membership types.
If you’re unsure about your membership type please contact membership@helmclub.co

Cancellations: We kindly ask that members only sign up for events that they are certain they can attend. If you’re unable to attend an event, please contact the Events Team at least 7 days in advance, or as soon as possible in case of an emergency. If an emergency does happen, please reach out to your contacts in the Helm network and offer your place to them.
Remember, cancelling an event or not showing up means that another member may miss out on a unique opportunity, as well as there being a financial cost to Helm for the venue hire and staff time.

Any questions please contact eventmanager@helmclub.co