Every founder has asked the question.

"We're spending more on marketing than ever... so why isn't growth keeping pace?"

The truth is, most businesses don't have a marketing problem. They have a clarity problem.

Join us for an intimate dinner with Grant Leboff, founder, bestselling author, and one of the UK's leading sales and marketing experts. Through an open and interactive discussion, Grant will share the principles behind sustainable growth and why many businesses unknowingly hold themselves back.

This isn't another conversation about the latest marketing trends or tactics.

It's about understanding what separates businesses that consistently win customers from those that simply spend more trying.

Over dinner, we'll explore:

• Why so many founders mistake activity for effective marketing.
• The difference between building a brand and generating demand (and why you need both).
• How AI is changing marketing, sales, and customer expectations.
• The metrics that genuinely matter (and the ones you can safely ignore).
• Why many businesses struggle to convert attention into revenue.

Grant has spent more than two decades advising founders and leadership teams on how to grow in increasingly competitive markets. Having built and successfully exited his own business, he combines practical experience with strategic insight in a way that's both refreshing and immediately applicable.

As always, this will be an informal, off-the-record dinner held under the Chatham House Rule, with plenty of opportunity to ask questions, challenge ideas, and learn from both Grant and the founders around the table.

Ticket cost: FREE for all event-inclusive membership types. If you’re unsure about your membership type please contact membership@helmclub.co
Cancellations:
We kindly ask that members only sign up for events that they are certain they can attend. If you’re unable to attend an event, please contact the Events Team at least 72 hours in advance, or as soon as possible in case of an emergency. If an emergency does happen, please reach out to your contacts in the Helm network and offer your place to them.
Remember, cancelling an event or not showing up means that another member may miss out on a unique opportunity, as well as there being a financial cost to Helm for the venue hire and staff time.

Any questions please contact g.kapodistrias@helmclub.co