For Helm members/founders only!

Most founders think they have a strategy issue.
In reality, they have a story problem.

Tom Williams, screenwriter behind Chalet Girl and BAFTA-nominated Kajaki, reveals how the same structure behind every great film can be used to scale a business, win customers, and lead change.

At the centre is the Hero’s Journey, a model of transformation that explains why some ideas land, and others don’t.

In this session, you’ll learn:

• Why your messaging isn’t landing (and how to fix it)
• How to use story to drive sales, strategy, and leadership
• How to communicate change so people actually buy in

You’ll also map your own business through this lens and uncover the “flaw” or blind spot that’s stopping you from moving forward.

This is not only about storytelling.
It’s about seeing your business differently, and using that to win.

Ticket cost: FREE for all event-inclusive membership types. If you’re unsure about your membership type please contact membership@helmclub.co

Cancellations:

We kindly ask that members only sign up for events that they are certain they can attend. If you’re unable to attend an event, please contact the Events Team at least 72 hours in advance, or as soon as possible in case of an emergency. If an emergency does happen, please reach out to your contacts in the Helm network and offer your place to them.

Remember, cancelling an event or not showing up means that another member may miss out on a unique opportunity, as well as there being a financial cost to Helm for the venue hire and staff time.

Any questions please contact eventmanager@helmclub.co