This session is best suited to B2B businesses that are still exploring AI or are in the early stages of adoption. If AI is already deeply embedded across your marketing operations and workflows, this session may be too introductory.

An inspiring and practical session designed specifically for B2B marketing teams looking to better understand how AI is changing the marketing landscape and where the real opportunities are. We’ll explore how marketing teams are using AI to save time, improve efficiency, generate ideas faster and support better marketing, without losing creativity, brand personality or strategic thinking in the process.

Expect real examples, practical tools, useful prompts and honest conversations about where AI genuinely adds value (and where it doesn’t). Attendees will leave with fresh ideas, simple ways to start using AI more effectively in their day-to-day role, and a clearer understanding of how marketing is evolving in the AI landscape.

If you’re a business owner or senior leader, we’d strongly recommend bringing the person responsible for marketing within your business so they can connect the ideas and opportunities discussed back to your wider marketing strategy and activity.