As AI-generated content becomes ubiquitous, authentic communication is becoming increasingly valuable.

Yet many founders spend years refining their products, teams and strategy while neglecting one of their most powerful assets: their ability to communicate their vision with clarity, conviction and credibility.

Join us for an intimate masterclass with former ITV News anchor Cordelia Kretzschmar and John Higginson, founder of Higginson Strategy.

Cordelia has spent decades interviewing, challenging and coaching leaders at the highest levels, from CEOs and entrepreneurs to Prime Ministers and Presidents. She is now Associate Director at Higginson Strategy.

Joining her will be John Higginson, founder of Higginson Strategy, a 20-person B Corp communications consultancy that works with purpose-led organisations including Ecotricity and Airbnb. As a communications strategist, editor and media entrepreneur, John will bring the perspective from the other side of the table: how founders can shape their story, build their profile and communicate in a way that cuts through an increasingly crowded and AI-generated world.

Together, Cordelia and John will lead a highly practical session exploring the fundamentals of effective communication and how founders can become more confident, compelling and impactful communicators.

Topics will include:

• How to develop clear and memorable messages
• Communicating with confidence under pressure
• Handling difficult or unexpected questions
• Building credibility and trust with your audience
• What journalists are really looking for
• Building your profile and making your story stand out
• Common communication mistakes leaders make

Whether you're speaking to investors, customers, employees, journalists or the wider public, the ability to communicate effectively has never been more important.

Expect a practical, interactive session with plenty of opportunity to put the ideas into practice, ask questions and get direct feedback.

About the Speakers
Cordelia Kretzschmar is a former ITV News anchor and experienced media trainer who has spent her career helping leaders communicate clearly and confidently in high-pressure environments. She is currently Associate Director at Higginson Strategy.

John Higginson is the founder of Higginson Strategy, a 20-person B Corp communications consultancy supporting purpose-led organisations including Ecotricity and Airbnb. He is also CEO of sustainable fashion media brand Eco-Age, Editor-in-Chief of Comment Central, editor of the Plastic Free Post and founder of environmental campaign group Nature 2030.