This video presents a comprehensive guide on conversion rate optimization (CRO) focused on improving website performance to increase customer conversion rates. It covers the definition and benefits of CRO, practical advice on user experience design principles such as relevance, clarity, simplicity, value proposition, trust, and motivation, and emphasizes the importance of data-driven A/B testing. The session includes real-world examples and tips to align advertising and website content, enhance user trust with social proof, and create effective incentives for conversion without compromising user experience.

This video provides a comprehensive overview of tax-efficient strategies and financial planning considerations for business owners preparing for business exit events. It covers topics such as business asset disposal relief, succession planning, EMI schemes, case studies on share structures and trusts, and post-exit investment solutions including family investment companies and offshore bonds. The presentation also highlights the importance of building solid financial foundations, managing risk, and adapting to tax changes for long-term wealth preservation and legacy planning.

This webinar provides an in-depth guide on the recruitment process tailored for SMEs, focusing on aligning stakeholders, assessing cultural and technical fit, preparing detailed company brochures, sourcing candidates effectively, negotiating offers, and managing notice periods. It emphasizes the importance of a well-structured hiring approach to secure top talent and support business growth.

This comprehensive video covers ten key strategies to enhance and demonstrate the value of your business. Topics include the importance of quality data, understanding and adjusting EBITDA, market positioning, intellectual property, sales pipeline management, new market opportunities, strong management teams, growth rate considerations, and gross profit optimization. The session offers practical advice for business owners planning for future sales, succession, or investment, emphasizing actionable insights to prepare your company for a successful transaction.

Explore the essential strategies and key topics for achieving alignment among co-founders to ensure effective leadership, sustainable growth, and successful business exit planning. This session covers conflict resolution, leadership roles, vision and values, market alignment, and succession planning, offering practical advice and proven processes for navigating founder disagreements and fostering collaborative decision-making.

An in-depth analysis of the current economic landscape focusing on inflation dynamics, supply chain disruptions, labor market tightness, and the implications of recent central bank policies. This presentation covers key shocks to the economy including the pandemic, geopolitical tensions, and energy market challenges, projecting inflation trends and interest rate movements into 2024.

An in-depth exploration of leadership principles and strategies for effectively managing and leading through crises, drawing lessons from military history and modern examples. The video covers risk management, decision-making, communication, empowerment, and self-care within a leadership framework designed to prepare individuals and organizations to thrive under pressure and uncertainty.

This video provides an in-depth overview of the evolving B Corp certification process, covering the basics of what B Corp entails, the key changes in assessment criteria, mandatory requirements across multiple areas such as climate action, governance, and human rights, and practical guidance on how companies can prepare for and comply with the new standards in 2023 and beyond. It also includes discussion on impact management systems, setting achievable ESG goals, and addressing challenges faced by companies of varying sizes during certification.

This video explores the concept of the conflict continuum, highlighting the balance between artificial harmony and toxic conflict. It emphasizes the value of productive conflict within teams and relationships to achieve better results and emotional expression.

This video presents an in-depth overview of the digital creative industry's role in enhancing customer engagement in digital marketing. It covers key challenges in digital advertising, the critical importance of tailored creative content—especially video—and the integration of evolving platforms like TikTok and BBC Global advertising. The session includes strategic advice on developing platform-specific assets, creative automation, messaging, user journey alignment, and leveraging content marketing for improved campaign performance and ROI.

A comprehensive analysis of the cryptocurrency market downturn, examining major failures, risk management issues, and regulatory challenges. The discussion highlights recent impactful events in the crypto space, draws parallels with traditional finance crises, and explores promising future applications of blockchain technology such as liquidity management, fractionalized NFTs, and transparent lending. The video also covers the evolving regulatory landscape and the road toward sustainable digital asset growth beyond speculation.

This session provides a structured approach to managing difficult conversations in the workplace using a four-stage tool designed to handle emotional activation and foster productive conflict. Learn to navigate conflict with confidence through techniques such as naming emotions, empathic listening, pivoting to agreement, and stating solutions. Includes practical role-play demonstrations to build behavioral skills for improving communication, connection, and teamwork in professional and personal contexts.