This session explores the critical elements and evolving practices of building a strong employer brand and Employee Value Proposition (EVP), especially in the context of post-pandemic workplace dynamics. Key topics include the integration of company values, the impact of remote and hybrid work, diversity and inclusion challenges, and the strategic benefits of a compelling EVP for talent attraction, retention, and organizational growth. The discussion includes practical insights and experiences on embedding values, managing culture, and navigating the changing expectations of employees and leadership.