Marketing
Published
August 1, 2022
Effective Writing Strategies: SCQA Framework & Pyramid Principle Explained
This session focuses on enhancing writing skills for professional reports and proposals. It introduces two core frameworks: SCQA (Situation, Complication, Question, Answer) for crafting simple to medium-length narratives and the Pyramid Principle for structuring complex, multi-fact reports. Attendees learn techniques to create engaging, clear, and memorable documents by building narrative bridges and prioritizing key messages. Interactive exercises demonstrate how to synthesize information into compelling arguments and improve readers' retention and understanding, ultimately facilitating faster agreement and better decision-making.
Chris Naylor
Author, Writing Trainer, and Communication Specialist

48
minutes

August 1, 2022