Summary:

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How well-defined is your business purpose?

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More than just a statement, purpose has the power to increase valuations, drive operational growth, and unite teams behind a common goal.

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Join us for a high-impact breakfast with Pavlo Phitidis, an expert in business growth and scaling, as he unpacks how purpose fuels success using real-world case studies:

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☕ Purpose for Value – How an industrial recycler secured a higher exit multiple by aligning its mission with market demand.
☕ Purpose for Growth – How an events management company leveraged purpose to drive scalability and expansion.
☕ Purpose for People – How a hotel amenities business used purpose to build a stronger, more engaged team.

Key Takeaways:

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✅ Define and refine your business purpose
✅ Use it as a blueprint for scaling and long-term growth
✅ Align your team, targets, and market strategy with purpose
✅ Leverage purpose to enhance business valuation

Meet the speaker:

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As an entrepreneur and investor, Pavlo Phitidis offers over 30 years of direct experience in conceptualising, building and scaling business growth across 3 continents. He has directly developed and brought to market multiple businesses through a combination of business start-ups, turnarounds, sales and acquisitions.

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Using his hands-on experience and relationship networks, he continues supporting business owners' growth through Aurik, which has delivered growth outcomes for more than 3,000 companies.

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Pavlo is a regular media commentator, an international speaker on business growth and author of 2 books: Sweat Scale $ell and Reset Rebuild Reignite.

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