Summary:

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This workshop is designed to help senior leaders master assertive communication in high-stakes situations.

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Drawing from Susie Ashfield’s Just F**king Say It and Kim Scott’s Radical Candor, participants will learn how to say no with authority, disagree without causing conflict, and give clear, valuable, and effective feedback.

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The session is interactive, practical, and offers an opportunity to share experiences from real-world leadership challenges.

Part 1: How to Say No

Objective: Learn to set boundaries, say no with clarity, and protect priorities without guilt.

Key Topics:

• The cost of not saying no

• Direct vs indirect communication

• A guide to difficult conversations

Part 2: How to Disagree

Objective: Learn to challenge ideas and offer dissent with clarity and respect.

Key Topics:

• Disagreeing without damaging relationships

• Choosing your moment and your words

• How to handle pushback

Part 3: How to Give Feedback

Based on Kim Scott’s “Radical Candor”

Objective: Deliver feedback that is both direct but caring. Learn to build a culture of open communication.

Key Topics:

• The Radical Candor framework: Care Personally, Challenge Directly

• Ruinous empathy vs. radical candor

• Feedback as a leadership responsibility

Meet the Facilitator:

Susie Ashfield is a Speech Coach dedicated to helping industry leaders, corporate executives, and public figures look good, sound good, and feel great about public speaking.

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She has been extensively featured on BBC Radio 2,Forbes Magazine,Elle,Telegraph,The Times,Daily Mail,Independentand theNew York Post, and in numerous high-profile podcasts. Susie has amassed over 1 million views on TikTok and is a regular on the speaker circuit, having given talks on stages worldwide, from Adidas to Rolls Royce, and at academic institutions, from Kings College London to the University of Cambridge.

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Susie lives in Notting Hill, London and her first book, ‘Just F**king Say It’, is set to be published 21st May, 2025.

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