Summary:

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Members joined us for an exclusive dinner with none other than Jennifer Sieg from City A.M. where you had the opportunity to engage directly with a seasoned journalist, along with a select group of scale-up founders. This intimate setting fostered candid discussions and provided invaluable insights into the world of media and press coverage.

Discussion Focus:

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Our conversation centered on what truly captures a journalist's attention. We explored the most effective strategies for securing press coverage and delved into the types of stories journalists are eager to cover but weren’t seeing enough of.

Interactive Pitch Session:

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As part of the evening, we held an interactive pitch session. Founders had the opportunity to present their ideas and received real-time feedback on their newsworthiness from a journalistic standpoint.

This session was intended to sharpen your media strategies and increase the likelihood of getting your stories published.

Meet our Guest:

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Jennifer Sieg is an SME correspondent and editor of Ambition A.M., City A.M.'s weekly newsletter for all things entrepreneurship. She is also the host of Founder Favourites podcast, interviewing some of the UK's most interesting and up-and-coming founders.

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