Summary:
Your brand is more than just a logo! It's one of the most powerful assets for driving accelerated growth and long-term success.
In this session, you’ll discover why brand health is a critical (and often overlooked) metric, influencing not just sales and share value, but also your business’s resilience, scalability, and market relevance.
Simon Callender will make a compelling case for putting brand at the centre of your growth strategy. He’ll then walk you through five simple steps to strengthen your brand fitness, along with five key questions to regularly ask yourself to ensure your brand stays on track as you grow.
Meet the Expert: Simon Callender
Chief Strategy Officer, Initials CX
With over 30 years of experience in agency marketing, Simon is one of the industry’s first cross-functional Creative Planners. His specialisms include brand creation, renovation, and creative platform development across key sectors such as FMCG, automotive, and service brands.
Simon is also an Honorary Visiting Fellow at Bayes Business School, where he shares his deep expertise in brand strategy and creative thinking.
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