For Helm members and the most relevant members of your SLT

Summary:

Pricing can be one of the fastest levers for growth or the quiet reason margin keeps leaking.

In this practical, high-energy masterclass, we’ll cut through guesswork and focus on the pricing decisions that most directly impact growth, conversion, and profit.

You’ll explore the common pitfalls businesses hit as they scale, and learn a handful of high-impact pricing moves you can apply immediately, whether you’re refining packaging, increasing prices with confidence, or tightening your value story.

Expect a highly interactive session, grounded in real examples, designed to leave you with clear, actionable thinking you can take straight back into the business.

You’ll leave with:

• A clearer way to price around value (not anxiety or competitors)
• Practical tactics to improve margin without killing demand
• Simple psychological principles that make pricing easier to say “yes” to

Speaker:

Jenny Millar demystifies pricing strategy, giving business owners the clarity and confidence to price their services more effectively. She founded Untapped Pricing to shine a light on the untapped potential of pricing to boost profitability, drive engagement with customers and unlock growth bottlenecks.

Join on Zoom

Format:

Expert Led session: short presentation from Jenny followed by discussion and Q&A