When markets tighten, most founders make the same mistake: they cut spend, slow down, and wait for conditions to improve.

That's often when they fall behind.

Demand hasn't disappeared. Buyers are simply behaving differently. Sales cycles are longer, decisions take more scrutiny, and customers are becoming more selective about where they spend.

The founders who recognise these shifts early are the ones who continue to grow while others stand still.

Join this practical and thought-provoking digital session hosted by fellow Helm member Jaye Cowle, Founder & CEO of Launch Online, alongside Amy Budd, Client Services Director.

In this session, you’ll learn

• The key shifts in buying behaviour, and how they show up in your data
• Whether your category is under pressure or holding up
• Why cutting marketing is often the wrong move
• The practical levers you can pull now to protect and grow revenue

Why attend

Because in tougher markets, average decisions get exposed! This session will help you stay clear, act decisively, and spot the opportunities others miss.

Meet the Expert:

Jaye Cowle is the founder of Launch, named in the top 10 paid media agencies by industry publication The Drum. Their 25 strong team work across the South West with offices in Exeter and Bristol, specialising in paid media, conversion optimisation and data analytics for clients looking to increase their sales in a competitive market.

Launch has won over 12 awards in the last year including PPC Agency of the Year and European Agency of the Year as well as being the only SW agency in the Google Exec Circle which includes the top 30 agencies in the UK.