This session explores how to effectively scale business growth and drive predictable revenue through strategic content marketing. It covers the importance of selling the next step in the customer journey, tailoring messaging to different stages of buyer awareness, and utilizing data-driven insights for content creation. Key topics include the five stages of awareness, the limitations of funnel marketing, the importance of full funnel tracking, and leveraging post-sale opportunities to increase customer lifetime value. Practical examples and strategies for optimizing the entire digital customer journey with targeted content and copywriting are highlighted.