Title

You've moved beyond guessing what customers want. Your product has consistent demand, strong retention rates, and customers actively refer others. You're no longer pivoting features weekly—you're refining and optimizing.

• Customer acquisition cost (CAC) is predictable and sustainable
• Net Promoter Score consistently above 50
• Monthly recurring revenue growth is steady and measurable

Your systems can handle growth without breaking. You've invested in processes, tools, and team structures that don't require your constant oversight. Automation is your friend, not your future goal.

• Core processes are documented and repeatable
• Technology stack supports 10x current volume
• Team can operate effectively when you're not in the room

Cash flow is predictable, margins are healthy, and you have runway for strategic investments. You're not just surviving month to month—you're planning quarters and years ahead with confidence.

• 6+ months of operating expenses in reserve
• Gross margins above 70% (for SaaS) or industry benchmark
• Clear path to profitability or sustainable unit economics

Your brand has recognition in your market. Customers choose you not just for features, but for what you represent. You have thought leadership, case studies, and a reputation that precedes you.

• Organic traffic and inbound leads growing consistently
• Media mentions and industry recognition
• Customer success stories that sell themselves

You know where you're going and why. Your vision isn't just revenue targets—it's about market position, competitive advantage, and the impact you want to create. Your team rallies around this vision.

• 3-year roadmap with clear milestones
• Team understands and believes in the mission
• Strategic decisions align with long-term goals