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Founder Knowledge Library
Expert insights, proven strategies, and actionable frameworks from successful founders and industry leaders
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Watched
60
:00
Marketing
Jul 28, 2022
Maximizing Sales Pipeline through Effective LinkedIn Strategies
A comprehensive 60-minute session focused on optimizing LinkedIn profiles, leveraging social selling index, and creating engaging content to build and sustain a high-value B2B sales pipeline. Learn actionable tactics for profile optimization, content creation, community engagement, and integrated LinkedIn strategies to drive demand generation and sales growth.
James Taylor Anderson
Watched
52
:00
Leadership
Jul 28, 2022
Strategies for Employee Retention and Engagement
This video presents a comprehensive session on employee retention, exploring key factors contributing to workforce stability beyond compensation. It includes discussions on mission alignment, career pathing, personalized employee development, managerial coaching, and inclusive leadership practices, aimed at building high-performing teams and sustainable company culture. Real-life challenges and practical solutions for diverse business sizes and sectors are addressed with interactive audience participation.
Rick
Watched
53
:00
Marketing
Jul 28, 2022
Building a Strong Employer Brand and EVP in a Post-Pandemic World
This session explores the critical elements and evolving practices of building a strong employer brand and Employee Value Proposition (EVP), especially in the context of post-pandemic workplace dynamics. Key topics include the integration of company values, the impact of remote and hybrid work, diversity and inclusion challenges, and the strategic benefits of a compelling EVP for talent attraction, retention, and organizational growth. The discussion includes practical insights and experiences on embedding values, managing culture, and navigating the changing expectations of employees and leadership.
Terry Matthews
Watched
47
:00
Leadership
Jul 28, 2022
Insights into M&A Market Trends and Exit Strategies for Entrepreneurs
This video provides a comprehensive overview of current trends in the mergers and acquisitions market, highlighting the impact of recent global events on deal volumes and pricing. It offers strategic advice on developing effective exit strategies, including timing considerations, valuation optimization, and buyer positioning. The discussion also covers the role of private equity, international buyers, sector positioning, and case studies demonstrating successful business transformations to maximize value for entrepreneurs.
Peter
Watched
58
:00
Wellbeing
Jul 28, 2022
Lessons from Running 150 Miles in a Day: Insights on Human Performance
Explore the mental and physical challenges of running 150 miles in one day around a single race track, and discover strategies for ultimate human performance. The discussion covers stamina, visualization, mindset, time management, and the power of community inspired by endurance running, with practical takeaways for both athletic and professional life.
Mike
Watched
17
:00
Leadership
Jul 28, 2022
Effective Onboarding and Leadership Strategies in Modern Workplaces
This video explores comprehensive strategies for employee onboarding, cultural alignment post-COVID, and effective leadership delegation models. It covers topics such as enhancing candidate experience, structured onboarding programs, ongoing employee support, hybrid work challenges, and using psychometric testing to optimize team dynamics. Practical advice on balancing communication and setting work boundaries in remote/hybrid environments is also discussed.
Claire
Watched
35
:00
Leadership
Jul 28, 2022
Navigating Business Recovery and Liquidity Post-Pandemic
This video presents an in-depth analysis of the current economic outlook and business recovery landscape post-pandemic. It covers key market projections, sector-specific impacts, operational challenges, and strategic approaches to managing liquidity and working capital effectively. Highlights include insights on inflation trends, recovery timelines, debt markets, direct lending growth, and critical working capital management tactics essential for sustaining and growing businesses during recovery.
David Church
Watched
58
:00
Marketing
Jul 28, 2022
Effective Sales and Marketing Strategies in the Digital Era
A comprehensive discussion on sales and marketing processes, tools, and systems that have proven effective over the years. Learn about transitioning from traditional to digital marketing, including LinkedIn strategies, personalized video outreach, SEO practices, and optimizing CRM integration. The session also covers challenges faced with outbound telemarketing, pay-per-click campaigns, and building engaged communities for B2B marketing success.
Mike Johnson
Watched
39
:00
Marketing
Jul 27, 2022
Business Animation Masterclass: Leveraging Visual Marketing for Growth
This masterclass explores the power of visual marketing through business animation as a tool to enhance engagement, convey complex messages, and boost ROI. It covers key animation types, benefits, and practical applications in marketing campaigns, corporate communication, product visualization, and immersive experiences. The session also addresses overcoming marketing challenges in a crowded digital space and offers insights into incorporating animation effectively for businesses of all sizes.
Christine Mackay
Watched
57
:00
Leadership
Jul 27, 2022
Jumpstarting Your ESG Journey with Practical Frameworks
This video provides a comprehensive guide to initiating and advancing your ESG (Environmental, Social, and Governance) strategy with actionable insights. It covers how to use the B Impact Assessment as a management tool for continuous improvement, the importance of stakeholder engagement, setting ambition levels, and practical steps toward net zero carbon targets. The discussion also highlights the business advantages of ESG integration, such as driving growth, attracting talent, and appealing to investors. The session offers real-world examples and emphasizes embedding sustainability into company culture and operations.
Paul
Watched
59
:00
Leadership
Jul 27, 2022
Improving Project Profitability in Project-Based Professional Services
This interactive session explores strategies to solve project profitability problems in project-based businesses, focusing on commercial models, sales qualification, solution design, transition to implementation, time sheet reporting, and risk management. The discussion covers achieving consistent gross profit margins, effective client communication, handling discounting and variation control, and fostering a culture of accurate time reporting to enhance project profitability.
Matthew
Watched
61
:00
Leadership
Jul 27, 2022
Navigating Global Economic Challenges and Business Strategies
An in-depth discussion on the current global economic landscape focusing on geopolitical shocks, pandemic impacts, supply chain resilience, inflation, productivity, and the economic consequences of ongoing conflicts. The video covers practical insights for businesses adapting to instability, shifts in global markets, and opportunities for growth amidst challenges such as climate change and technological advancements.
Trevor Greetham
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