Helm member · Smart Assessor

Fiona Hudson-Kelly

Fiona Hudson-Kelly bootstrapped Smart Assessor, the apprenticeship software business, to an eight-figure sale to Advanced in 2021. She now owns BPIF Training.

Fiona Hudson-Kelly
Founder, Smart AssessorFiona on LinkedIn

About Fiona

Fiona founded Smart Assessor, software that helps training providers run apprenticeships, and grew it without outside investment.

In 2021 she sold it to Advanced in an eight-figure deal. She has since bought BPIF Training, the training business of the British Printing Industries Federation.

At a glance

  • Bootstrapped Smart Assessor
  • Sold to Advanced, 2021
  • Owner of BPIF Training
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