Helm member · Ten Lifestyle Group

Alex Cheatle

Alex Cheatle co-founded Ten Lifestyle Group in 1998 and took it to AIM in 2017. The concierge business now employs more than 1,000 people.

About Alex

Alex co-founded Ten Lifestyle Group in 1998. It provides concierge and lifestyle services to the customers of banks and other premium brands around the world.

He took Ten to AIM in 2017. It now employs more than 1,000 people, with revenue of more than £70m.

Alex says his business has grown up with Helm. At his first dinners most members ran businesses of a few million pounds; many now employ hundreds, and he is still learning from younger founders.

At a glance

Co-founded Ten Lifestyle Group, 1998
Listed on AIM, 2017
1,000+ employees

Alex on Helm

“I feel like my business has grown up with Helm… At the same time, I'm learning a hell of a lot from younger entrepreneurs with smaller businesses who can teach me a lot about what I should be thinking about right now.”